In 2021, more brands than ever are being lauded for their commitment to being sustainable, making formulas that work for everyone, and celebrating homegrown Indian ingredients and tradition. We wanted to spotlight some of our favourites, like a brand that is doubling down on clean ingredients, to one that is creating products that'll work for you, specifically. From brands you've seen all over Instagram but never tried, to products that really are worth the hype, scroll through for our favourite picks in the Mindful Beauty category.
Inclusivity Crusader: Just Herbs
Sustainability Icon: The Switch Fix
Personalised Beauty: SkinKraft
Clean Beauty: Pahadi Local
Green Beauty: Organic Riot
Green Beauty: PūrearthAlso read:
Why slow beauty is the new clean beauty
7 Indian beauty brand founders on what sustainability means to them
Why are clean beauty products more expensive than their traditional counterparts?