Vivetta Resort 2021

4 months ago 34
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Vivetta Ponti spent the quarantine with her family in Umbria, a region in central Italy with a raw and rather mystic countryside. She tended to her garden and planted vegetables—tomatoes are apparently growing there with unusual abundance—and focused on simple things. Time slowing down. Domestic pleasures soothing the worries coming from the outside world. No wonder her new collection is inspired by the spring blooming of flowers and plants. “Seeing nature growing so powerfully while technology was keeping us constantly but immaterially connected was such a peculiar experience,” she said.

The comfort nature provided Ponti and her children during lockdown was captured as a sort of ‘souvenir of the moment’ in the collection’s leitmotif, the delightful micro-floral motifs she used almost obsessively on embroidered-collared, doll-shaped, frilly little dresses. Alice in Wonderland colors—virginal white or primrose yellow, mint green, baby blue—conveyed images of romantic, pastoral bliss, with broderie anglaise, macramé lace, and floral appliqués adding to the feel.

Beneath the sweetness of her manners and the fantasy universe her creations seem to inhabit, Vivetta is a very pragmatic, business-savvy woman. Lockdown gave her the time to reflect on her creative practice and on the direction in which she’d like to steer her independent company in the future. She’s been active in the Rewiring Fashion group conversations promoted by Dries Van Noten. “The pandemic has been a terrible thing, but it has had its unexpected silver lining,” she reflected. “Being able to slow down, to focus on my collection properly, without being rushed to churn out incessantly huge, unnecessary quantities of clothes—it has been truly beneficial.”

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