While cities are starting to reawaken, life is still largely taking place at home, and luxe socks that go with or without shoes are the footwear choice that reigns supreme. Enter: the Cloud Sock by Brother Vellies. They launched in early April and have since become as much of a staple on our Instagram feeds as freshly baked loaves of banana bread.
Brother Vellies launched their cotton crew socks in early April just as stay at home orders were put into place and the CDC recommended civilians wear cloth masks when venturing outside. “We just wanted you to have something comfortable you can wear all the time while we all stay home. Together,” the brand announced on their Instagram. They’re available in 16 colors that will upgrade your sock drawer with bold statements and everyday staples.
While the cozy cotton makes these the ultimate at-home socks and the slouchy silhouette means they bode well with loafers, sandals, and sneakers, it’s not just the look and feel that make these a must-have. Brother Vellies is founded on ethical principles like a commitment to sustainability and fairly compensating African artisans. Founder Aurora James also founded the 15% Pledge, a nonprofit organization that asks retailers to commit to dedicating 15% of their inventory to Black-owned businesses. In less than a month since its conception, Sephora is one of the titans that has already signed on to commit to the pledge.
Here, shop the luxe, must-have cloud socks by Brother Vellies. While all the colors are beautiful, the lavender colorway also helps fund the brand’s mask making and food distribution initiative in Kenya.
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Brother Vellies cloud sock