He has been in the business for over 12 years, but every piece coming out of Sanjay Garg’s studio today feels like an extension of the philosophy he began with which was precisely his intention as a brand rooted in Indian culture. “Everything from art, dance, food are all integral parts of the social fabric in India, and the idea is to incorporate local elements that gain meaning through history, culture and context in our design vocabulary across all mediums,” he elaborates. His commitment to preserving these values has led him to a unique project that supports a big part of native arts—the performing arts.
In 2018, Raw Mango hosted a Baithak or sit-down gathering with select guests that included a live performance by renowned Kathak dancer and choreographer Aditi Mangaldas. “In India, art, design or fashion were never seen as separate entities—you can’t see them in a compartmentalised silo. ‘Kala’, is a by-product of all forms of artistic creation: one should support the other,” says Garg on their collaboration. Mangaldas pointed out to Garg that “many artists and performers have been left without a source of income during the pandemic, and most importantly without any glimmer of hope of a future where theatres and cinemas are open again.” In an endeavour to raise awareness and funds for the community, the two have come together to produce a series of six thought-provoking short films titled ‘Within...from Within’.
The series of performances bring together original work from Aditi Mangaldas Dance Company and The Drishtikon Dance Foundation. Shot at home, each piece reflects the dancer’s creative impulse, within confinement. In collaboration with #ArtMatters (an initiative to spread awareness about the new reality of various art communities in the country), the dance society and the label have set up an online fundraiser for the benefit of 150 artists and their families. “Preservation and promotion of our culture and traditions results in a successful socio-economic and sustainable environment for all,” he points out.
Here’s a preview of the third in the series, ‘Enframed’.Also read:
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