Panasonic India has announced partnership with the digital payment platform Benow to digitalize its offline re...Read More
has announced partnership with the
digital payment platform Benow
to digitalize its
offline retail network
in India. Through this collaboration, Panasonic India enables its offline retailers – all Panasonic-exclusive retail partners and digital imaging (camera) stores, to sell the entire range of consumer electronic products online, thereby increasing their reach.
The Benow digital platform aims to enable millions of consumers to reach out to Panasonic local dealers for buying Panasonic AC, televisions, refrigerators, washing machine and much more at the click of a button. The
does not require any capital expenditure by Panasonic’s retail partners and helps them provide a contactless purchase experience to its consumers in current times. Catering to the partners across regions, the platform can be accessed by them in local languages such as Hindi, Marathi, Gujarati and Telugu as well as English.
Talking about the partnership, Jialal Koundal, group head, trade marketing, Panasonic India said, “The ongoing pandemic has not only impacted consumer behaviour but also redefined how businesses operate. Further strengthening our distribution strategy & customer centricity, the association with Benow not only enables our offline retail partners to come online but also ensures that our consumers can browse, select, order, pay and receive their favorite Panasonic products from the safety and comfort of their homes. We are also supporting our retail partners with training to on-board and help them understand the new platform for seamless transactions. We expect that this will make the sales process easier and faster for not only our customers but also our retailers. We plan to extend this to all our distribution partners such as multiband outlets, national and regional retail outlets and sub-dealers, in the coming months as well.”