New-mum Anum Bashir aka Desert Mannequin on Instagram, shares her edit of baby clothing to shop

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For all the Instagram purveyors who have been following digital content creator Anum Bashir’s journey from Dubai to Riyadh, and then the birth of her baby, Eden, she shares with Vogue India, her edit of the trendiest clothing to shop for a new-born baby. Eden, born in April, wears tie-dye, organic sleep suits and babygrows, and owns more toys than you and me put together. It also helps that his mama is an influencer, wherein gifts include Ralph Lauren and goodies from Tod’s. 

For new mum Bashir, baby outfits were being planned from the moment she knew it would be a baby girl. On the list were cognisant decisions to put design and quality first. “I prefer a more minimal aesthetic when it comes to picking out her clothes,” explains Bashir as she lists out her preferred baby brands like Bonpoint and Studio Clay Baby, among others.

When it came to baby paraphernalia, including carseats and strollers, longevity and safety came first. And for every parents’ lifeline, the baby monitor, it was husband Waqas Farid’s opinion that weighed in. “We went with one from The Nanit. It is quite tech heavy, which my husband loves.”

She gives us her list of websites, designers and products that have been amazing to explore as a first-time mother. It’s what keeps Eden cool, and we’re happy to take notes.


WHO: A French family concept store, Smallable delivers to over 200 countries. It offers products from 750 designers with a focus on environmental consciousness.

WHAT: I purveyed the site for things like a nursing pillow, toys and clothes. It has a really nice and chic edit from a variety of brands, most of which are either organic or sustainably produced.


WHO: Ando is an online portal for children’s wear and baby clothes sourced from different points around the globe. It caters to design, quality and comfort.

WHAT: Great clothing for babies and kids of all ages.


WHO: This is a website conceptualised to provide trendy baby and toddler clothing and toys and accessories.

WHAT: Great clothing for babies and kids of all ages. I particularly like this site if you're not looking to break the bank. The clothes are extremely affordable but do not sacrifice style, comfort or quality.


WHO: The Spanish high-street giant does kidswear with current trends in mind. 

WHAT: It has an array of cute, organic ensembles for kids. Again, easy to wear, wash, and do not cost a fortune.

Baby paraphernalia:Nuna 

WHO: Inspired by Dutch design, Nuna engineers baby gear for modern family life. Certified safety and compliance standards attest to its promise of parenting with ease.

WHAT: This has been an amazing go-to brand for me when it comes to a stroller, carseat, and travel crib. Its designs are chic and minimal, yet it really prioritises safety and the longevity of its product. 

The Nanit

WHO: Nanit was launched in 2016 to facilitate parenting with the convenience of technology. Its products include a crib camera, smart sheets (and more) to stay in touch with a baby’s growth.

WHAT: My favourite baby monitor is from here. It’s quite tech-heavy, which my husband loves.


WHO: Nobodinoz is a French and Spanish decor brand for babies, kids and adults, with its HQ in Barcelona. It champions traditional craftsmanship by making its products in different regions of Europe. 

WHAT: My nursing pillow, which I got from Smallable, is by this brand. I love its stuff as it is organic and comes in very chic prints.

Pottery Barn Kids 

WHO: Pottery Barn Kids, founded by two mums in 1999, produces exclusive collections in children’s furniture, bedding and decor. San Francisco-based in-house designs are available both online and in 90 stores around the world.

WHAT: My nursing chair, which I literally live on, is from here. It has the cutest nursery furniture.

Konges Slojd 

WHO: Konges Slojd is an interior design and items company from Copenhagen, Denmark. Backed by a philosophy of quality, functionality, and simplicity, the company personifies Scandi style for kids.

WHAT: Edie loves to sleep in her little nest made by the brand. Again, it is organic and can be found on Smallable. 


WHO: Since 1975, the luxury French house has been dedicated to newborns and kids. 

WHAT: I wanted to splurge a little on some of Edie’s outfits, so Bonpoint is my go-to for that. Obviously the clothes are incredibly chic, and if you're lucky to encounter a sale, definitely stock up. I found a great pair of white denim jeans for her as well as many cute knits for the winter. I can’t wait till she’s able to rock them. 

Paz Rodriguez

WHO: Paz Rodriguez is a children’s fashion company reflecting Spanish character and global thought in its presence across five continents. 

WHAT: Lots of rompers and onesies. Again, well-priced and very well designed. I discovered the designer on Childsplay Clothing.

Studio Clay Baby

WHO: The online business is based out of Portugal and works to be a bridge between trends and sustainability. It uses 100-per-cent organic produce. 

WHAT: Lots of organic cotton onesies. I’m friends with the founder and wanted to support her start-up.

Jacadi Paris

WHO: The e-tailer houses a variety of designer clothes for children. The timeless collections cater to the winter cold, festive season and even sportswear.

WHAT: We’ve been given dresses and booties and they look so cute on Edie.

Petit Bateau

WHO: Petit Bateau clothing is centred on the ideas of liberty, quality and durability. The company is aimed towards sustainability and environmental protection by manufacturing responsibly.

WHAT: A great brand to indulge in for style clothing. I love baby E in Petit Bateau’s Breton creations.”

Also read:

4 stylish mums-to-be share their pregnancy journeys and maternity style tips

Dressing up bébé: All the cool labels and stores to bookmark for your little ones

Baby Space is the healthcare platform that is facilitating conversations about breastfeeding, IVF and surrogacy

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