Mr Potato Head is to get a name change after being made gender neutral.
It will be known only as "Potato Head" after makers Hasbro decided a modern makeover was needed after 70 years.
The toy was brought to life alongside Mrs Potato Head in the Toy Story film franchise, and would often angrily demand other characters not forget his title.
"That's Mr Potato Head to you, you back-stabbing murderer," the plastic spud memorably said to Woody, after the cowboy inadvertently knocked Buzz Lightyear out of a bedroom window.
The name change will take place this year, with Potato Heads appearing on shelves and websites soon.
It is not the only toy brand to have updated its stocks in the 21st century.
Barbie dolls are no longer just the famous blonde style, coming in multiple skin tones and body shapes.
And more female characters have been added to Thomas the Tank engine.