As the style director of Architectural Digest, Jane Keltner de Valle has long been known for curating the best in class, from the frocks she puts in the pages of magazine to the renowned 20th-century furniture in her Dumbo loft. But when it came to the soaps and salves that the fashion industry veteran slathered on her body she was, she says, “blissfully ignorant”—equating price and design with quality. After she became pregnant with her first child, who was diagnosed with eczema as a baby, she was in for a wake-up call: “I took him to a couple of dermatologists and was shocked by their recommendations,” she recalls, noting that the products were either painfully dumbed down in design or, upon closer inspection, filled with harmful ingredients. So she and her husband, the architect Giancarlo Valle, began dreaming up Paloroma, a two-and-a-half-years in-the-making line of clean and gentle skin-care staples named after their two children, Paloma and Roman.
“We set out to create something that would be beautiful on the inside and out,” Keltner de Valle says. The line’s elevated made-in-Vermont trio, which is free of parabens, phthalates, and fragrances, comes illustrated with whimsical caricatures of their mini-mes and an imaginary bird on various adventures. There's a baby blue-hued cleansing bar, which is formulated with colloidal oatmeal, roman chamomile, and shea butter; and Clean Bean, a lavender-infused two-in-one hair and body wash, which also lends its name to Paloroma's digital journal, where friends of the brand, such as the entrepreneur Dee Poku and photographer Claiborne Swanson Frank, sound off on their own children's bath time rituals. Meanwhile, the safflower seed and sea buckthorn oil face and body cream has already proved an instant hit with Paloma. “It's a constant struggle,” Keltner de Valle says with a laugh. “She always wants to do it all herself.” Consider it the ultimate seal of approval.
Containing natural, nourishing ingredients, Paloroma's three-piece line elevates bath time essentials.Photo: Courtesy of Paloroma