Liza Koshy’s Guide to Multi-Masking and Confidence-Boosting Eye Makeup

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“I’m so ready!” Liza Koshy squeals from her supersized bathroom, where she is taking Vogue through her day-to-day beauty routine. For the comedian, digital superstar, and newly minted beauty entrepreneur, every morning as of late begins with a handful of cosmetics from her collaboration with C’est Moi, One of One. “I always had my cleanser and then I had my exfoliator… I just wanted to pick up one product, and now I have that,” she says of the story behind the line’s dual-purpose cleansing stick, which she follows up with her four-piece masking kit. “Your face has different needs,” she explains, brushing an exfoliating treatment onto her chin and her nose, a calming concoction under her eyes, and hydrating and brightening formulas atop her cheeks—all of which are Environmental Working Group verified. “It’s the one thing I don’t like dirty, my beauty.” 

15 minutes later, after rinsing her skin and patting it dry in upward motions, Koshy massages Biossance’s Squalane + Vitamin C Rose Oil—or, what she calls “hydration station”—into her clean complexion with the help of a vibrating face massager. “Everybody had one of these and I had FOMO, so I got one too,” she reveals with a smile. Primed, prepped, and ready for makeup, Koshy then uses her fingers to spread on a three-in-one tinted SPF-infused moisturizer—a pro tip that she picked up from none other than Congresswoman Alexandria Ocasio-Cortez. 

“I really got into makeup at a young age,” recalls Koshy, who danced in the Houston Ballet’s Nutcracker at just nine years old. “Taking matters into my own hands and doing it myself was a huge confidence booster as a kid too ’cause you can just flex with your face...” she adds. That tendency for more-is-more, mood-lifting makeup has stayed with her to this day, thanks to a penchant for bright blush, baking, and a one-of-a-kind bright eye. “I’ve had some newfound confidence by trying these new bold, colorful looks,” she says, drawing on a teal stroke of liner across her lid, which she outlines with Beautycounter’s inky liquid formula and tops off with a set of faux lashes from Eylure and a coat of Saie mascara. “Boom! Ta da!” she sings into the camera. “It’s definitely not your everyday [look], but”—in a boon to beauty novices and renegades alike, she continues—“you can wear your makeup in any way.” 

Above, watch Liza Koshy’s Beauty Secrets. 


C'est Moi One of One F(ace) Balm Cleansing Duo


C'est Moi One of One Give 'Em Face Mask Artist Set

 Bottle, and Cosmetics

Biossance Squalane + Vitamin C Rose Oil


AMULISS 24k Gold Skin Care Face Massager

 Cosmetics, and Lipstick

C'est Moi One of One Milk It Shimmering Hydrafluid


PhotoReady Prime Plus Mattifying + Pore Reducing Makeup + Skincare Primer

 Bottle, Cosmetics, and Sunscreen

C'est Moi Tinted Moisturizing Lotion SPF 30


C'est Moi One of One Flash Please Liquid Highlighter

 Text, and Cosmetics

C'est Moi One of One Give 'Em Lip (& Cheek) Tinted Balm

 Cosmetics, Bottle, and Shaker

W3ll People Bio Correct Multi-Action Concealer


NARS Radiant Creamy Concealer

 Plant, Petal, Flower, Blossom, Green, Anther, Vase, Pottery, Jar, and Potted Plant

The Crayon Case Judy Brush

 Tape, Cosmetics, and Face Makeup

Honest Beauty Invisible Blurring Loose Powder

 Cosmetics, Face Makeup, Mailbox, and Letterbox

Beautycounter Radiant All Over Bronzer

 Tool, and Brush

The Crayon Case Jumbo Pencil Brush

 Tool, and Brush

The Crayon Case 7PC Ishadow Pencil Brush Set

product image

C'est Moi One of OneThink Twice Eyeliner Pencil

 Paint Container, and Palette

Benefit Cosmetics Brow Zings Pro Palette

 Cosmetics, and Mascara

Mineral Fusion Waterproof Mascara

 Mailbox, Letterbox, Paint Container, and Palette

C'est Moi Envision Eyeshadow Palette

 Bottle, and Cosmetics

Beautycounter Precision Liquid Eyeliner


 Cosmetics, and Mascara

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C'est Moi Muse Mascara Black

 Lipstick, and Cosmetics

W3ll People Optimist Semi-Matte Lipstick

 Bottle, Cosmetics, and Shaker

C'est Moi Glossay High Shine Lip Gloss


Sebastian Shaper Plus Extra Hold Hairspray
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