has launched its
CO2 Offset Services
in India. The service will help
to offset carbon emissions of selected new
at the point of purchase, claims Lenovo.
Lenovo customers can choose offset projects from a range of United Nations-approved initiatives spanning continents and hemispheres. A certificate confirming the offset emissions for each product’s serial number is issued with the purchase, along with an official certifying badge for each product.
As per the company, the service works by factoring in emissions produced from the manufacture and shipping of each individual product, as well as those for an estimated typical five years of usage. This amount is then offset through one of many partner initiatives, including projects overseen by the United Nations.
Partner initiatives in Asia Pacific include a biomass energy project that generates electricity using a sugar mill, a wind energy project that generates clean and renewable energy, as well as a project that offers waste disposal in a safe and clean manner that generates renewable energy and reduces greenhouse gases.
The service was first launched to Lenovo customers in Europe and has now been extended to customers across Asia Pacific. Lenovo says that it is also working to allow business customers to retrospectively offset purchases made within the last three years, where data is available.