Internet search giant
has rolled out a new feature called ‘
’ that will inform users about the incoming calls by asking businesses to provide certain information.
According to a report by Android Police, the verified calls feature is different from call screening as the latter can be initiated by the user on any incoming call, however, the former needs to come from “businesses that have gone through Google's approval process. When a call that meets the criteria is placed from an approved business, the user will see the business name and logo, as well as the reason for the call.”
On its support page, Google said that verified calls feature is turned on by default. However, if users want to turn it off they can by opting out any time.
The support page also details how Google verifies calls from businesses. Before a business calls a user, it will send Google’s dedicated Verified Calls server its phone number, users’
and the reason for calling such as “scheduling internet installation” or “food delivery.” Then Google sends this information to the user’s device’s
app. “When the business calls you, your device compares the incoming call information with the information Google received from the business. If there’s a match, the Phone app displays the call as a verified call,” said Google.
The company also assures that it doesn’t store this information as within minutes of verification, Google deletes your phone number and the call reason from the verified calls server.