In addition to sharing DNA, mother-daughter duo Geraldine and Tamar Gottesman have something else in common. At various points in their lives, they’ve both been plagued with what once felt like insurmountable insomnia. “Through our mutual commiseration, we decided to make something positive out of it,” recalls Tamar, describing their attempts to hunt for (and exchange) the very best sleep saviors. “We were having so much fun buying things for each other, but it was difficult to find a single resource,” she adds.
Finally, the New York-based pair have achieved their long-term vision with the launch of a one-stop-shop for all shut-eye needs. Their online store, The Sleep Code, sells bedtime bounty running the gamut from apparel (super-soft pajama sets; Japanese slippers) to next-gen tech (noise-canceling headphones; a hydro-powered cooling mattress).
“We’ve had to learn a whole new set of skills,” admits Tamar, who was previously a freelance writer, and is now spearheading The Sleep Code’s Journal section, which chronicles the sleep habits of like-minded wellness enthusiasts. “Perhaps me more than you, darling,” Geraldine responds with a laugh.
Nevertheless, Tamar insists that teaming up has been surprisingly seamless. “We’ve got almost identical taste, so it was easy choosing the products we love,” she says, noting that Geraldine, who has four other children, was especially insightful when it came to choosing which items would best speak to new moms, be it the classic Goodnight Moon picture book or a gold-threaded mobile made for lulling even the crankiest of babes to bed.
Of course, thanks to years of trial and error, they’ve become bona fide experts at the delicate art of falling asleep themselves. “I’m fanatical about my bedside ritual; it’s something I really clung to when my sleep was challenged,” Tamar shares. To that end, she now swears by a meditative skin-care routine, soothing podcasts, and journaling, while Geraldine’s wind-down regimen includes a candle-lit soak spiked with a splash of Susanne Kaufmann’s Mallow Blossom Bubble Bath—plus a droplet or two of De Mamiel’s herby head-clearing Altitude Oil, dabbed just under her nose. “It is so delicious before sleep,” she says. Consider it the stuff dreams are made of.