If there is one feature from the upcoming
update that has been massively talked about then it is the
that will allow its users to control which data each app can access.
After much debate and open disapproval from Facebook,
has reportedly pushed the release of this particular feature to next year, instead of rolling it out as part of the iOS 14 update that is set to be released soon after the launch of
In a developer update, Apple said, "We are committed to ensuring users can choose whether or not they allow an app to track them. To give developers time to make necessary changes, apps will be required to obtain permission to track users starting early next year."
Even though Apple has delayed the rollout of this feature, it doesn’t appear to be thinking of scrapping it, as Facebook and other developers may want it to. In a statement to TechCrunch Apple said, “We believe technology should protect users’ fundamental right to privacy, and that means giving users tools to understand which apps and websites may be sharing their data with other companies for advertising or advertising measurement purposes, as well as the tools to revoke permission for this tracking.”
Just last week, Facebook posted a blog post detailing the impact that this upcoming iOS feature will have on the company’s business model, while suggesting the new way to track users for targeted advertising.
This isn’t the first time Facebook has raised concerns about the one privacy feature. In July, Facebook’s CFO David Wehner also spoke about it to CNBC when he hinted on the negative impact of this feature on the company’s business model.