Caviar, the Russian luxury goods brand, has announced an
branded and launched under
Musk Be On Mars
Discovery Collection. Two
special edition iPhone
models have been announced: the
Pro and the
iPhone 12 Pro Max
. Both the models are available for pre-order from the Caviar Global website. Caviar says on its website that its designers were inspired from the successful flight of
’s Dragon spaceship.
Since it's Caviar, you may expect the price of these special edition iPhones to skyrocket and it is that way only. The starting price is $4,990 (iPhone 12 Pro, 128GB) which is approximately over Rs 3 lakh. The 256GB and the 512GB storage variants of the device cost $5,300 and $5,680. The iPhone 12 Pro Max starts at $5,450 (128GB) and its 256GB and 512GB variants are priced $5,760 and $6,150 respectively. The pricing cannot be called exorbitant here; it is wild.
The Musk On Mars Discovery Collection is a limited one with only 19 copies made.
What’s special about these iPhones? The design of the iPhone incorporates “a piece from the SpaceX spaceship that was in space”. The body is made of Titanium and is claimed to withstand space flight. The iPhone comes with “Musk Be On Mars” engraved at the back and also carries a signature of Tesla and SpaceX CEO Elon Musk beneath it. On the side, the model information and the unique phone number are engraved in the design. Maybe these reasons are enough for the luxury brand to justify the price tag but these special edition iPhones are way beyond the reach of the average consumer.