NEW DELHI: Ahead of the upcoming festival season and amid reopening of the economy, Prime Minister Narendra Modi on Thursday launched an awareness campaign 'Jan Andolan' to promote appropriate Covid-19 behaviour like wearing of masks, hand hygiene and maintaining physical distance.
"India's Covid-19 fight is people driven and gets great strength from our Covid warriors. Our collective efforts have helped saved many lives. We have to continue the momentum and protect our citizens from the virus. #Unite2FightCorona," Modi tweeted.
India’s COVID-19 fight is people driven and gets great strength from our COVID warriors. Our collective efforts hav… https://t.co/JP19AFTTc2— Narendra Modi (@narendramodi) 1602124243000
"Let us #Unite2FightCorona. Let us always remember: Wear a mask. Wash hands. Follow social distancing. Practice 'do gaj ki doori'. Together, we will succeed. Together, we will win against Covid-19," he said in another tweet.
The campaign, launched via a series of tweets with the #Unite2FightCorona tag, garnered major support on social media, including endorsements from Bollywood celebrities like Salman Khan, Shankar Mahadevan, Kriti Sanon and Kangana Ranaut.
The campaign has been launched in view of the upcoming festivals and the winter season as well as the opening of the economy, the PMO said in a statement. It aims to be a low-cost, high-intensity campaign with the key messages of 'wear mask, follow physical distancing and maintaining hand hygiene'. The government also plans to implement a concerted action plan along with state governments and Union Territories.