With 2020 confirming its place as the indisputable year of skincare, what can we expect for the new year? Here Vogue finds eight of the biggest skin trends for 2021 – from treatments to products – to have on your radar for the most luminous, healthy skin going.Online dermatology will boom
Given that statistics show that there are a mere 650 dermatologists in the UK—many of whom haven’t been accessible to their patients during the pandemic—and over 2,000 skin disorders (including maskne and stress-related skin problems), online dermatology is set to become a necessity in 2021. Dermatica was founded in 2018 and offers prescription skincare via an easy process of uploading images and providing information about your skin concern. Meanwhile, Skin + Me is the new dermatologist-led website on the block, offering personalised skincare via a derm, delivered to your door each month. Both offer progress check-ups to help you achieve all your skin health goals.The upper third is the ultimate zone of interest
With so much time spent on Zoom in 2020 coupled with the brave new world of wearing protective face masks wherever we go, we’ve never scrutinised our faces—and, more specifically, the upper third of our faces—more. Dr Tracy Mountford, medical director of The Cosmetic Skin Clinic predicts that many treatments will focus on the area from the cheeks up. She predicts a surge in popularity in “the delicate use of temple filler to help create ‘infinity cheeks’, extending them up into the temple and hairline area, which really draws attention to the eyes for a natural look.”
Dr Maryam Zamani, ocuplastic surgeon and founder of MZ Skin agrees, touting fractional laser treatments and ultherapy as non-invasive but no less effective treatments to help lift the eye and brow area. Dr Jana Vogt, of cosmetic and aesthetic clinic Mallucci, believes the “Light Eyes Ultra treatment” will become ever more popular: an injectable cocktail of fruit and plant extracts and hyaluronic acid, it helps to reduce dark circles, puffiness and wrinkles.Ready yourself for a year of injectables
The new year will bring with it an influx of newcomers to the injectable market, since Zoom and the internet have allowed consumers to decipher what will and won’t work for their skin. “The average consumer has more information at their fingertips than ever before,” says Dr Anjali Mahto, consultant dermatologist at Skin55. “Knowledge combined with prolonged periods this year examining our faces over Zoom has led to a boom in injectable therapy, with Botox and fillers becoming more demystified with every passing year.”“Subtle” will be the new skin buzzword
While the use of injectables will rise, the effect we’re going for will be wholly different. Forget “Instagram face”—the overtly “done” look that has been all the rage over the past couple of years. Few of us will want to look like we’ve had anything done at all. Rather, it’s all about subtle tweaks, focusing on the quality of skin, naturally shaped lips, baby Botox and a nod to (rather than erasure of) our unique facial quirks.
“I’ve seen a huge rise in people coming to me asking for subtle, more realistic and natural results,” says Mr Naveen Cavale, a plastic and reconstructive surgeon. “As a surgeon, it is music to my ears because the best plastic surgery is the more subtle, natural-looking work that you tend not to notice but that boosts a patient’s confidence.” He also predicts that plastic surgeons will be working more collaboratively with their non-surgical colleagues, recommending injectables like filler or Botox where surgery isn’t required to benefit both the patient and the results achieved.
Popular treatments such as Profhilo, an “injectable moisturiser”, will become even more requested for their subtle but radiant results, says Dr Vogt, and will be combined with non-invasive treatments like radiofrequency for a multi-pronged approach. “What have you had done?” they will ask. Oh, nothing, of course.Less will actually be more
“We will be seeing people cutting back on multiple steps in their skincare routine for a variety of reasons,” predicts Dr Mahto. “Not only will many people have far less expendable cash as a result of the economic downturn, post-Covid, but there is an increasing awareness of the impacts the beauty industry is having on the environment and climate change.”
Alpha H liquid gold midnight reboot serum
For that reason, we’ll be looking to multipurpose products—those that work extra hard—in place of multi-step regimes. Dr Mahto namechecks Alpha-H Midnight Gold Reboot Serum which contains both retinol and alpha hydroxy acids and Dr Sam Bunting’s Brightly Serum which is filled with both azelaic acid and niacinamide. “Using one product rather than multiple ones to achieve the same end point cuts waste and also reduces the risk of irritation and sensitivity to the skin.”
Dr Sam’s Flawless brightly serum
Amelia Kendrick, buyer at John Lewis agrees, stating that 2020 saw John Lewis customers spending 6.2 per cent more per beauty item, wishing to buy fewer, but better, products for the year: “We’ve also already seen a huge uptake of our BeautyCycle recycling scheme which launched in 2019, and allows customers to dispose of their beauty packaging in a planet-friendly way,” she says.Body treatments will be all the rage
Now that we’ve mastered the skin on our faces, 2021 will be a time to whip the skin on our bodies into stellar shape. Margaret Mitchell, chief merchant at Space NK predicts we will be investing in scrubs, exfoliants, serums and oils for our bodies and “generally treating our bodies with the same quality of care that we do our faces”. One of the most exciting products to look forward to in this category is the Dr Dennis Gross Alpha Beta Exfoliating Body Treatment (launching on 1 January) which, for fans of his acid-based face wipes, has been a long time coming. Dr Gross himself has noticed an uptick in patients coming to him complaining about crepey, lax skin with poor texture and uneven tone—so created a product to tackle these problems.
Then there is Dr Sam’s Flawless Body Therapy, a cream which contains niacinamide, lactic acid and bakuchiol—three key, buzzworthy ingredients in our skincare regimes – to leave body skin smooth, even and glowing. Meanwhile, body serums will be all the rage, with Susanne Kaufmann’s Toning Body Serum launching at the end of the January. Designed to improve elasticity, firm and tone, it’s top of our new year wish lists.No-touch treatments will reign supreme
With a pandemic very much still firing on, no-touch treatments will become ever-more popular, with facialists and clinics adapting their treatments to suit the more nervous of their clientele. Facialist Joanne Evans, of Skin Matters in Notting Hill, has already expanded its no-touch offering. One of the most popular so far is a combination of Dermalux medical grade LED light and a Body Ballancer (helps promote lymphatic drainage) treatment: “Clients come with cleansed skin or we provide a little trolley of cleansers and cotton pads so they can wash their own skin when they arrive, then we set them up under the LED light while maintaining a distance,” explains Evans. “Meanwhile the Body Ballancer gives a full body lymphatic drainage and helps with aches and pains, preventing cellulite, flushing out the lymph nodes and more.” Other treatments include the microcurrent perfector, involving two probes which utilise electrical currents to lift and tone muscles in the face, which is performed by a therapist sans skin-to-skin contact.Elevated home-care will surge
“One big trend that started this year since people started spending more time at home was wearing less make-up and becoming more aware of how our skin looks and feels,” says Space NK’s Margaret Mitchell. “Subsequently, we are seeing continued demand for products that deliver smooth, clear and even-toned skin.” Think acids and peels—AHAs, BHAs and PHAs—sales of which grew 70 per cent in 2020 (compared to 2019) on the Space NK website and continue to grow. Meanwhile, look out for Drunk Elephant’s much-anticipated UK launch of the Stateside bestseller, known as BabyFacial, and The Inkey List’s Succinic Acid.
Allies of Skin 20 Per Cent Vitamin C Brighten and Firm Serum
Kendrick predicts a similar move towards products that offer visible results: “Ingredients will be at the forefront as customers become experts—Vitamins A and C will be on their minds and they will be expecting results. In fact, we’ve already seen a huge uplift (248 per cent) in searches for products that include vitamin C,” she says. Try Allies of Skin 20 Per Cent Vitamin C Brighten and Firm Serum, Murad’s Invisiscar Resurfacing Treatment, Perricone MD’s Vitamin C Ester CCC+Ferulic Brightening Complex and Dr Dennis Gross’ Professional Grade IPL Dark Spot Concentrated Serum. For lovers of in-clinic LED light, No 7’s Age Defying LED Mask is a good quality but affordable option.
No7 Laboratories Age-Defying LED Mask
This article was originally featured on Vogue.co.ukAlso read:
The best at-home chemical peels for glowing skin
Skincare actives: Why you need to know about these supercharged beauty ingredients
7 non-surgical skin-lifting and glow-boosting skin treatments you can try in 2021