7 Black-Owned Beauty Brands to Shop at Sephora

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Yesterday, Sephora became the first brand to join the 15 Percent Pledge. The initiative, created by Brother Vellies designer Aurora James, asks major retailers to pledge at least 15% of their shelf space to black-owned businesses. “So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities. So many of your sponsored posts are seen on Black feeds. This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space,” James wrote in the post that launched the pledge.

“We recognize how important it is to represent Black businesses and communities, and we must do better. So, we’re starting now,” Sephora wrote in an Instagram post, announcing their participation. This is hopefully only the beginning of real change to come within Sephora, and other major brands like it.

If you're looking for what brands to support even before the 15% pledge kicks into full gear, here are 7 Black-owned beauty brands you can shop on Sephora to continue to support the Black community.

Fenty Beauty

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Fenty Beauty By Rihanna Killawatt Freestyle Highlighter

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Fenty Beauty Gloss Bomb Universal Lip Luminizer

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Pat McGrath Labs

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Pat McGrath Labs MatteTrance Lipstick

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Pat McGrath Labs Sublime Perfection Foundation

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Briogeo

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Briogeo Don't Despair, Repair! Deep Conditioning Hair Mask

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Briogeo Don't Despair, Repair! Strengthening Treatment Hair Oil

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Adwoa Beauty

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Adwoa Beauty Baomint Moisturizing Shampoo

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Adwoa Beauty Baomint Leave In Conditioning Styler

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GOLDE

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GOLDE Original Turmeric Superfood Latte Blend

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GOLDE Matcha Turmeric Superfood Latte Blend

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KNC Beauty

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KNC Beauty All Natural Retinol Infused Eye Mask

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KNC Beauty All Natural Collagen Infused Lip Mask

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Shani Darden Skin Care

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Shani Darden Skin Care Cleansing Serum

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Shani Darden Skin Care Weightless Oil-Free Moisturizer

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