Fashion has proved itself to be a great source of joy, from extreme escapism on the runways to small objects that are a pleasure to look at. For another dose of reverie, dive into the pages of Vogue from the late ‘60s and early ‘70s. Photographers such as Helmut Newton, Henry Clarke, Franco Rubartelli, and David Bailey showcased spectacular and psychedelic summer prints on models like Jean Shrimpton and Editha Dussler. The results are immensely fun photos that evoke the free-spirited ethos of the era. And if you see summer as an opportunity to wear bold, happy prints, we’ve found six ways to recreate the look. Lose yourself in this set of groovy images from the archive and let summer’s offering of extraordinary printed kaftans, swimsuits, dresses, and more lift your spirits.
Take a trip to a soothing and stylish oasis, a true print lover’s paradise.Photographed by Henry Clarke, Vogue, January 1965; All Others: Courtesy Brands/Websites.Wavy Baby
It’s hard to take your eyes off of these dreamy pieces. The swirling, energetic pastels are transfixing.
Taller Marmo long wave-print kaftan dress
Hayward mini shopper tie-dyed bag
Missoni Mare wrap ankle espadrilles
Shop NowPhotographed by Franco Rubartelli, Vogue, June 1968; All Others: Courtesy Brands/Websites.Psychedelic Swirl
Stick to a palette of deep blues, vivid reds, and indigos this summer for a strong dose of color therapy.
Rhode Ella rainbow print mini dress
Emilio Pucci Beach printed triangle bikini top
Sophie Monet amulet agate earrings
Shop NowPhotographed by Henry Clarke, Vogue, January 1965; All Others: Courtesy Brands/Websites.Monochromatic Mod
You don’t have to wear color to make a statement. Take this striking black and white look: the graphic and geometric prints speak volumes.
Mara Hoffman Calida bi-colour bikini top
Givenchy platform sole flip-flops
Cala De La Cruz Liliana abstract-print trousers
Shop NowPhotographed by Helmut Newton, Vogue, January 1973; All Others: Courtesy Brands/Websites.Retro Tropics
Dip a toe into the retro look with a high-waisted bikini, beaded underarm bag, and a printed wrap skirt.
Johanna Ortiz Seychelles printed maxi dress
Stella Jean printed woven wrap skirt
Shop NowPhotographed by David Bailey, Vogue, January 1970; All Others: Courtesy Brands/Websites.Patchwork Paisley
Stay (visually) busy in these mix-and-match prints which are decidedly on the bright side in happy yellows and mellow purples. Not to mention, the bandana print will be everywhere this season.
Tory Burch Perry mixed-print mini bag
Faithfull the Brand Anja shirred floral-print swimsuit
Holiday the Label Kokomo bandana skirt
Shop NowPhotographed by Henry Clarke, Vogue, December 1966; All Others: Courtesy Brands/Websites.Groovy Florals
Big, bold ’60s- and ’70s-inspired floral prints make a delightful return for summer 2020 in vibrant, uplifting colors.
Rixo Emma floral-print modal midi-dress
Faithfull the Brand floral-print sunhat
Dodo Bar Or Pamela floral-print bikini top
La Double J Hendrix pants in big flower