With the world embracing digital amid the pandemic, it’s no surprise that fashion week has followed suit. It’s fitting that London, a city renowned for championing newness and raw talent, will be the first to present virtually.
The British Fashion Council announced its first digital offering—a ‘gender-neutral platform’—on 21 April, confirming that the all-digital event will take place from 12 to 14 June. From virtual showrooms and webinars to interviews and podcasts, designers have been encouraged to explore innovative means of showcasing their work.
In place of what is traditionally meant to be London Men’s Fashion Week, the platform will celebrate genderlessness with a mix of womenswear and menswear designers including Bianca Saunders, Lou Dalton, Preen by Thornton Bregazzi, Nicholas Daley, Daniel w. Fletcher and Xander Zhou, to name a few.
Whether it’s a conversation between British Vogue editor Edward Enninful and Mayor of London Sadiq Khan about inequalities and racial injustice, a documentary on the making of a capsule collection by Marques’Almeida, or Charles Jeffrey’s live-streamed club night, the experiences are vast. If you’re an editor, a student or an avid fashion fan, there’s something for everyone to enjoy.
To take part in any of the events or to find out timings, register at London Fashion Week. Below, Vogue shares five moments you can’t miss from the first-ever digital fashion week.1. There will be moving images in abundance
Marques’Almeida is launching a documentary to showcase its capsule collection under a new sustainable sub-brand, reM’Ade By Marques’Almeida; Nicholas Daley is giving behind-the-scenes access to the makings of his AW20 collection in a film titled The Abstract Truth by filmmaker Amy Douglas; JordanLuca is showing a teaser clip of its SS21 collection, and Per Götesson is presenting archive looks in a stop-motion clip by creative director Patrick Waugh.2. Non-traditional formats are celebrated
In the spirit of the new normal, some designers have opted to go against the grain. Bianca Saunders will be hosting a panel discussion about her new zine, We Are One of the Same; an interactive virtual gallery will showcase Priya Ahluwalia’s new book, Jalebi; and Charles Jeffrey will be live-streaming one of his legendary east London soirées, Loverboy 2.0, coinciding with a capsule collection release.3. Incredible conversations will be had
The British Fashion Council is hosting a podcast series with global names in fashion, kickstarting with rapper and entrepreneur Tinie Tempah and BFC menswear chair and editor-in-chief of British GQ, Dylan Jones; an open conversation will be shared of British Vogue editor Edward Enninful and Mayor of London Sadiq Khan on the global fight against systemic racism; and Netflix’s Next in Fashion runner-up Daniel w. Fletcher will discuss his new and immediately shoppable collection.4. Support for young talent will be available, as always
London is known for its support of burgeoning talent from its many fashion institutions. The Class of 2020 from 13 different fashion colleges across the UK have been asked to share individual story packages, University of Westminster MA menswear graduates will be showing their full collections, and Central Saint Martins’ MA students will present the Class of 2021’s fieldwork.5. Miscellaneous offerings will be raising the virtual bar
There will be a performance by spoken-word artist James Massiah; a playlist on Spotify — What Does Fashion Sound Like? — will share tunes curated by young designers such as Art School and Mimi Wade; the interactive styling game Drest will host challenges with looks from British talent; and Justine Simons, London’s deputy mayor of culture and the creative industries, will highlight the city’s cultural attractions via a virtual experience.Also read:
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