Yesterday, more than a week after the murder of George Floyd by four Minneapolis police officers, major fashion labels shared words of support for the Black Lives Matter movement on Instagram and Twitter. Many have yet to announce promised financial support to the movement or those involved in it, but independent designers and brands are responding to calls for action, either by committing to large donations or by giving the proceeds of their online sales to organizations like the NAACP, Black Lives Matter, and various funds providing bail for protestors.
For individuals, there are myriad ways to lend long-term support to the movement. As Vogue’s Akili King and Naomi Elizee wrote, we can all make our fashion and beauty purchases from black-owned businesses. Another way is to shop from the brands that are stepping up, both by sharing useful information and by donating funds from the sales of their products to appropriate groups and organizations. Here are a few designers and labels doing just that.YanYan Knits
20% of the total online sales from June and July will go to The Loveland Foundation.
Shop it: YanYan lemon drop pants, $295, yanyanknits.comLaSette
A percentage of sales for the remainder of June will be donated to Know Your Rights Camp.
Shop it: LaSette Ada slip, $150, lasette.shopBy Chari
For the remainder of the month of June, By Chari will be donating 25% to women and youth organizations including Black Girls Code, Girl Trek, and The Loveland Foundation.
Shop it: By Chari Sade baby hoops, $40, bychari.comEnfants Riches Déprimés
100% of the profits of the America hoodie will be split among the ACLU and the National Bail Fund Network.
Shop it: Enfants Riches Déprimés America zip hoodie, $1,275, enfantsrichesdeprimes.com
Donate to the ACLUJ.Hannah
Starting May 30, all website proceeds from J.Hannah’s Dune nail polish will be donated to human rights non-profits like the Minnesota Freedom Fund, LA CAN, the NAACP, and more.
Shop it: J.Hannah Dune nail polish, $19, jhannahjewelry.comZadig & Voltaire
In partnership with Black Art In America, 100% of the proceeds from their Art is Hope Collection will go to NAMI: National Alliance on Mental Illness and Mental Health Awareness.
Shop it: Zadig & Voltaire Jormi x Art is Hope Loon leather jacket, $998, zadig-et-voltaire.comEva Franco
15% of sales will go towards “First Step in Fashion,” which is Eva Franco’s fund to support a paid summer internship program for African American high school students interested in fashion.
Shop it: Eva Franco scarlet tile mask, $30, evafranco.comThe Mighty Company
20% of all collection profits will be donated to the NAACP Legal Defense Fund.
Shop it: The Mighty Company Stratford trench, $995, themightycompany.comMonbouquette
15% of all sales sitewide will be donated to the American Civil Liberties Union.
Shop it: Monbouquette pearl drop earrings, $415, monbouquettejewelry.com
Donate to the ACLUAcaderma
100% of June’s profits will go towards the NAACP and Black Girls Code.
Shop it: Acaderma stabilizing toner, $23, acaderma.comParissa Wang
For the month of June, 15% of online sales will be donated to The Loveland Foundation.
Shop it: Parisa Wang enchanted fan bag, $415, parisawang.comPrabal Gurung
From June 3rd to the 15th, 100% of net proceeds will be donated to The Bail Project.
Shop it: Prabal Gurung stronger in colour hoodie, $175, prabalgurung.comLesse
This weekend, Lesse will be donating 100% of sales to NAACP, Black Trans Protestors Emergency Fund, The Loveland Foundation, and Southern Poverty Law Center.
Shop it: Lesse Elevated Essentials Kit, $160 lesseofficial.comCafé Forgot
100% of total sales from Café Forgot’s Donations shop will go to Black Lives Matter.
Shop it: Beepy Bella lime green pearl necklace, $185, cafeforgot.comStefan Cooke
Full proceeds of these vintage, 1950s Bugatti bags will go to the Marsha P. Johnson Institute to protect and defend the human rights of black transgender people.
Shop it: Vintage Bugatti Kelly bag, £390, Direct Message to PurchaseMented
For the month of June, Mented is donating a portion of every sale to support protestors around the country, starting with bail funds in New York City.
Shop it: Mented Sangria Liquid Lipstick Collection $90 mentedcosmetics.comVernon François
Through the month of June, 35% of online sales will be donated to grassroots organizations dedicated to the fight of racism and injustice.
Shop it: Vernon François Curl Conditioner $18 vernonfrancois.comCocokind
For the week of June 1st, Cocokind is donating 100% of all profits from online sales to organizations including Black Lives Matter, NAACP, Black AIDS Institute, Reclaim the Block, Campaign Zero, and BlackVisions.
Shop it: Cocokind Celery Duo $32 cocokind.comNoto Botanics
This month, Noto Botanics is donating a portion of profits of the Agender Oil to civil rights-based organizations, such as Reclaim the Block and the George Floyd fund.
Shop it: Noto Botanics Agender Oil, $40 notobotanics.comJonathan Cohen
One-hundred percent of the proceeds from this bouquet will go to the Bail Project.
Shop it: Jonathan Cohen For George Floyd bouquet, $20, jonathancohenstudio.comLou Dallas
Fifty percent of sales from the End Militarism tee will go to Black Lives Matter.
Shop it: Lou Dallas End Militarism tee, $90, loudallas.comAsai
Asai will produce its iconic Rihanna dress by personal order through firstname.lastname@example.org. All profits from the sales will be donated to Black Lives Matter, The Voice of Domestic Workers, and Solace Women’s Aid.Medea
Through June 7, 100% of the proceeds of select bag styles will be donated to the Bail Project and Medea will be matching donations made.
Shop it: Medea short red bag, $315, medeamedea.itCollina Strada
Collina Strada is donating 100% of profits throughout the week to bail funds across the country.
Shop it: Collina Strada tie-dye Helping World tee, $150, collinastrada.comMarques’Almeida
Twenty percent of every purchase will be given to the Black Lives Matter movement fund.
Shop it: Marques’Almeida gold flower earrings, $126, marquesalmeida.comComme Si
All proceeds this week from Comme Si will go to the NAACP Legal Defense and Educational Fund.
Shop it: Comme Si the essential cotton sock set, $75, commesi.comPeter Do
For the month of June, Peter Do is committing 100% of net profits from e-commerce sales to be donated evenly to the below black-founded organizations and frontline charities which fight for black equality and racial justice.
Shop it: Peter Do logo combo tank, $195, peterdo.netStaud
For the month of June, 10% of sales will be donated to Color of Change.
Shop it: Staud moon bag, $325, staud.clothingLa Ligne
La Ligne is donating 25% of sales to the NAACP.
Shop it: La Ligne Caro tank, $75, lalignenyc.comFleur du Mal
Fleur du Mal is donating 10% of sales to Know Your Rights Camp and to the Legal Defense Initiative.
Shop it: Fleur du Mal georgette mermaid dress, $347, fleurdumal.comSt. Frank
St. Frank will be donating 20% of all sales to the NAACP through Monday, June 8.
Shop it: St. Frank navy bucket bag, $90, stfrank.comHouse of Sunny
House of Sunny will be donating 20% of all online sales during the next 48 hours to Color of Change.
Shop it: House of Sunny Aarons top, $69, houseofsunny.co.ukMary Young
One-hundred percent of proceeds from sales between June 2 and June 5 will be donated to Black Lives Matter Canada and Black Visions Collective.
Shop it: Mary Young Emery bra, $62, maryyoung.comCitizens of Humanity and Agolde
During the month of June, Citizens of Humanity and Agolde will donate 100% of the retail selling price from their e-commerce sales of masks to the organizations below.
Shop it: Citizens of Humanity cotton masks, five-pack, $25, citizensofhumanity.com
Shop it: Agolde masks, two-pack, $30, agolde.com
Donate to the ACLU.