34 Fashion and Beauty Brands Donating Their Sales Proceeds to The Black Lives Matter Movement

4 months ago 26
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Yesterday, more than a week after the murder of George Floyd by four Minneapolis police officers, major fashion labels shared words of support for the Black Lives Matter movement on Instagram and Twitter. Many have yet to announce promised financial support to the movement or those involved in it, but independent designers and brands are responding to calls for action, either by committing to large donations or by giving the proceeds of their online sales to organizations like the NAACP, Black Lives Matter, and various funds providing bail for protestors.

For individuals, there are myriad ways to lend long-term support to the movement. As Vogue’s Akili King and Naomi Elizee wrote, we can all make our fashion and beauty purchases from black-owned businesses. Another way is to shop from the brands that are stepping up, both by sharing useful information and by donating funds from the sales of their products to appropriate groups and organizations. Here are a few designers and labels doing just that.

YanYan Knits

20% of the total online sales from June and July will go to The Loveland Foundation.

Shop it: YanYan lemon drop pants, $295, yanyanknits.com


A percentage of sales for the remainder of June will be donated to Know Your Rights Camp.

Shop it: LaSette Ada slip, $150, lasette.shop

By Chari

For the remainder of the month of June, By Chari will be donating 25% to women and youth organizations including Black Girls Code, Girl Trek, and The Loveland Foundation.

Shop it: By Chari Sade baby hoops, $40, bychari.com

Enfants Riches Déprimés

100% of the profits of the America hoodie will be split among the ACLU and the National Bail Fund Network.

Shop it: Enfants Riches Déprimés America zip hoodie, $1,275, enfantsrichesdeprimes.com

Donate to the ACLU


Starting May 30, all website proceeds from J.Hannah’s Dune nail polish will be donated to human rights non-profits like the Minnesota Freedom Fund, LA CAN, the NAACP, and more.

Shop it: J.Hannah Dune nail polish, $19, jhannahjewelry.com

Zadig & Voltaire

In partnership with Black Art In America, 100% of the proceeds from their Art is Hope Collection will go to NAMI: National Alliance on Mental Illness and Mental Health Awareness.

Shop it: Zadig & Voltaire Jormi x Art is Hope Loon leather jacket, $998, zadig-et-voltaire.com

Eva Franco

15% of sales will go towards “First Step in Fashion,” which is Eva Franco’s fund to support a paid summer internship program for African American high school students interested in fashion.

Shop it: Eva Franco scarlet tile mask, $30, evafranco.com

The Mighty Company

20% of all collection profits will be donated to the NAACP Legal Defense Fund.

Shop it: The Mighty Company Stratford trench, $995, themightycompany.com


15% of all sales sitewide will be donated to the American Civil Liberties Union.

Shop it: Monbouquette pearl drop earrings, $415, monbouquettejewelry.com

Donate to the ACLU


100% of June’s profits will go towards the NAACP and Black Girls Code.

Shop it: Acaderma stabilizing toner, $23, acaderma.com

Parissa Wang

For the month of June, 15% of online sales will be donated to The Loveland Foundation.

Shop it: Parisa Wang enchanted fan bag, $415, parisawang.com

Prabal Gurung

From June 3rd to the 15th, 100% of net proceeds will be donated to The Bail Project.

Shop it: Prabal Gurung stronger in colour hoodie, $175, prabalgurung.com


This weekend, Lesse will be donating 100% of sales to NAACP, Black Trans Protestors Emergency Fund, The Loveland Foundation, and Southern Poverty Law Center.

Shop it: Lesse Elevated Essentials Kit, $160 lesseofficial.com

Café Forgot

100% of total sales from Café Forgot’s Donations shop will go to Black Lives Matter.

Shop it: Beepy Bella lime green pearl necklace, $185, cafeforgot.com

Stefan Cooke

Full proceeds of these vintage, 1950s Bugatti bags will go to the Marsha P. Johnson Institute to protect and defend the human rights of black transgender people.

Shop it: Vintage Bugatti Kelly bag, £390, Direct Message to Purchase


For the month of June, Mented is donating a portion of every sale to support protestors around the country, starting with bail funds in New York City.

Shop it: Mented Sangria Liquid Lipstick Collection $90 mentedcosmetics.com

Vernon François

Through the month of June, 35% of online sales will be donated to grassroots organizations dedicated to the fight of racism and injustice.

Shop it: Vernon François Curl Conditioner $18 vernonfrancois.com


For the week of June 1st, Cocokind is donating 100% of all profits from online sales to organizations including Black Lives Matter, NAACP, Black AIDS Institute, Reclaim the Block, Campaign Zero, and BlackVisions.

Shop it: Cocokind Celery Duo $32 cocokind.com

Noto Botanics

This month, Noto Botanics is donating a portion of profits of the Agender Oil to civil rights-based organizations, such as Reclaim the Block and the George Floyd fund.

Shop it: Noto Botanics Agender Oil, $40 notobotanics.com

Jonathan Cohen

One-hundred percent of the proceeds from this bouquet will go to the Bail Project.

Shop it: Jonathan Cohen For George Floyd bouquet, $20, jonathancohenstudio.com

Lou Dallas

Fifty percent of sales from the End Militarism tee will go to Black Lives Matter.

Shop it: Lou Dallas End Militarism tee, $90, loudallas.com


Asai will produce its iconic Rihanna dress by personal order through info@asaita.co.uk. All profits from the sales will be donated to Black Lives Matter, The Voice of Domestic Workers, and Solace Women’s Aid.


Through June 7, 100% of the proceeds of select bag styles will be donated to the Bail Project and Medea will be matching donations made.

Shop it: Medea short red bag, $315, medeamedea.it

Collina Strada

Collina Strada is donating 100% of profits throughout the week to bail funds across the country.

Shop it: Collina Strada tie-dye Helping World tee, $150, collinastrada.com


Twenty percent of every purchase will be given to the Black Lives Matter movement fund.

Shop it: Marques’Almeida gold flower earrings, $126, marquesalmeida.com

Comme Si

All proceeds this week from Comme Si will go to the NAACP Legal Defense and Educational Fund.

Shop it: Comme Si the essential cotton sock set, $75, commesi.com

Peter Do

For the month of June, Peter Do is committing 100% of net profits from e-commerce sales to be donated evenly to the below black-founded organizations and frontline charities which fight for black equality and racial justice.

Shop it: Peter Do logo combo tank, $195, peterdo.net


For the month of June, 10% of sales will be donated to Color of Change.

Shop it: Staud moon bag, $325, staud.clothing

La Ligne

La Ligne is donating 25% of sales to the NAACP.

Shop it: La Ligne Caro tank, $75, lalignenyc.com

Fleur du Mal

Fleur du Mal is donating 10% of sales to Know Your Rights Camp and to the Legal Defense Initiative.

Shop it: Fleur du Mal georgette mermaid dress, $347, fleurdumal.com

St. Frank

St. Frank will be donating 20% of all sales to the NAACP through Monday, June 8.

Shop it: St. Frank navy bucket bag, $90, stfrank.com

House of Sunny

House of Sunny will be donating 20% of all online sales during the next 48 hours to Color of Change.

Shop it: House of Sunny Aarons top, $69, houseofsunny.co.uk

Mary Young

One-hundred percent of proceeds from sales between June 2 and June 5 will be donated to Black Lives Matter Canada and Black Visions Collective.

Shop it: Mary Young Emery bra, $62, maryyoung.com

Citizens of Humanity and Agolde

During the month of June, Citizens of Humanity and Agolde will donate 100% of the retail selling price from their e-commerce sales of masks to the organizations below.

Shop it: Citizens of Humanity cotton masks, five-pack, $25, citizensofhumanity.com

Shop it: Agolde masks, two-pack, $30, agolde.com

Donate to the ACLU.

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