14 Minimalist Contemporary Brands to Know and Shop Now

1 month ago 42
google news Flipboard

Shop Loulou Studio, Totême, and more of the designers filling our modern wardrobes, below.

Courtesy of Loulou StudioLoulou Studio

Girl about town (Paris, to be exact) Chloé Harrouche founded her fashion label because she couldn’t find those wardrobe staples she was looking for. Enter LouLou Studio, which uses the city of Paris as inspiration and offers chic sophistication with its loose-fitting selection of perfect basics—relaxed trousers, suiting, sweater vests, and tees with a twist.

product image

Loulou Studio double-breasted leather blazer

product image

Loulou Studio Monbasa draped mélange cashmere sweater

product image

Loulou Studio Gaya ribbed linen-silk maxi-dress

product image

Loulou Studio pleated suiting pantsPhoto by Andreas Ohlund, Courtesy of TotêmeTotême

Founded by Elin Kling and Karl Lindman in New York in 2014, the now Stockholm-based label Totême was created to offer luxurious wardrobe staples that transcend trends. Each season, the brand’s edit focuses on its own signatures—like quilted jackets and sleek denim pieces. To shop Totême is to acquire foundations for the ultimate minimal, modern uniform.

product image

Totême Signature cotton-poplin shirt

product image

Totême Dublin quilted coat

product image

Totême high-rise barrel-leg jeans

product image

Totême Biella alpaca-blend sweaterPhoto Courtesy of LVIR, @owestudioLVIR

With 25 years of design experience, South Korea-based design duo Jiyoung Ahn and WonSub Lee began LVIR. Three years later, the brand debuted in Paris and was picked up by retailers like Browns, Net-a-Porter, SSENSE, and Saks Fifth Avenue who gravitated to LVIR’s masculine-utility meets modern-femininity approach. You can expect workwear-inspired dresses, structured trousers, and faux-leather outerwear.

product image

product image

LVIR signature wool and silk button dress

product image

LVIR cuffed midi shirtdress

product image

LVIR high-waisted wide-leg trousersThe Frankie Shop

Lower East Side locals and Parisians might already be familiar with The Frankie Shop’s brick-and-mortar locations, which sells a mix of labels like Rachel Comey and Simon Miller, but their own line of minimal yet stylish wallet-conscious staples is just as noteworthy. Founded by Gaelle Drevet, standouts of The Frankie Shop include pleated trousers and hourglass-shaped blazers.

product image

Frankie Shop Hourglass cotton blazer

product image

Frankie Shop belted paperbag pants

product image

Frankie Shop felted jersey midi-dress

product image

Frankie Shop collarless tied-waist coatBite Studios

In 2016, Bite Studios was founded by a group of friends based across London, Stockholm, and Gothenburg, Sweden. The brand (an acronym for By Independent Thinkers for Environmental Progress) creates thoughtfully-designed pieces with longevity in mind—95% of the materials and textiles used in their collections are either organic, recycled, or low impact. You might have seen one of their oversized cuff silk blouses or their earthy-colored separates on Net-a-Porter’s consciously-focused edit, Net Sustain. 

product image

Bite Studios + Net Sustain open-back belted stretch-Tencel jersey turtleneck midi-dress

product image

Bite Studios + Net Sustain organic silk-satin shirt

product image

Bite Studios ribbed organic cotton-jersey tank top

product image

Bite Studios single-breasted organic-wool blazerPhoto Courtesy of Anna QuanAnna Quan

Anna Quan is an Australian label launched in 2015 and designed by Anna Huong. Following a less-is-more philosophy, the line is known for its elevated tailoring and shirting options and has now put a focus on luxe comfort—Anna Quan now offers a range of knit dresses and relaxed trousers in clean, super-wearable silhouettes.

product image

Anna Quan Amalia ribbed cotton turtleneck midi-dress

product image

Anna Quan Sienna one-button blazer

product image

Anna Quan Daria ribbed-knit cotton top

product image

Anna Quan gray sable skirtPhoto Courtesy of Paris GeorgiaParis Georgia

New Zealand-based duo Paris Mitchell Temple and Georgia Cherrie are the cool girl, best friends behind the label Paris Georgia. Their womenswear is an ode to the female form and they’re known for combining subtle design details with a modern appeal. You might recognize Paris Georgia’s signature contrast trim tank or slip dress—both can be spotted on a bevy of It girls on Instagram.

product image

Paris Georgia single-breasted belted-waist coat

product image

Paris Georgia linen-blend maxidress

product image

Paris Georgia front-tie blazer

product image

Paris Georgia contrasting-trim V-neck topPhoto: Courtesy of Baum und PferdgartenBaum Und Pferdgarten

Founded in Copenhagen in 1999, Baum Und Pferdgarten is helmed by Helle Hestehave and Rikke Baumgarten. The label is beloved for its mix of playful silhouettes and colors and it offers a sweet Danish spin on wardrobe essentials—think sleeve dresses, outerwear, and knits.

product image

Baum und Pferdgarten Ceara smocked button-up top

product image

Baum und Pferdgarten Dwyn tie-waist puffer coat

product image

Baum und Pferdgarten Aolany dress

product image

Baum und Pferdgarten Maeko stripe ruched-waist blouseTove

Ranging from $69 to just over $1,000, Tove refers to their own retail strategy as “respectful pricing.” The range reflects the unique materials and the level of craft and workmanship that goes into each piece. Cofounded by Camille Perry and Holly Wright in 2019, Tove offers elegantly gathered dresses and pleated tops that wonderfully fuse a minimal and fememine aesthetic.

product image

Tove Thea gathered organic cotton-poplin top

product image

Tove Ceres organic cotton-poplin midi-dress

product image

Tove Camille twill turtleneck tunic

product image

Tove Nola wide-leg cropped silk trousersAnna October

70% of Anna October’s spring 2021 collection was made from deadstock fabrics. The Ukraine-based label, named after its designer, brings a contemporary twist to vintage-inspired pieces like open back knit dresses, breezy midi skirts, and smocked bustier tops. October’s easy pale hues would attract even the most minimally-minded person to color.

product image

Anna October Tuesday satin shirt

product image

Anna October Ella rib-knit polo dress

product image

Anna October Izy smocked crepe crop top

product image

Anna October Liz smocked crepe midiskirtPhoto Courtesy of Le17 SeptembreLe17 Septembre

Founded by Eunhye Shin, Le17 Septembre offers an upgrade to modern basics. Responsibly made in Seoul, the label offers clean and unfussy silhouettes in neutral tones—elevated loungewear sets, day dresses, and easy-going trousers—which are given a bit of personality with the addition of a knot or unexpected seam. Le17 Septembre is also inspired by Korean architecture and design influences and retails at an approachable price without over production.

product image

Le 17 Septembre pointed-collar belted coat

product image

Le17 Septembre pleated wide-leg pants

product image

Le17 Septembre wrap-effect midi-dress

product image

Le17 Septembre open-knit sweaterEsse Studios

Esse Studios brings familiar yet covetable basics—black tailored bermuda shorts and button up shirting—to the forefront of conscious-minded style. Designed and founded by Charlotte Hicks, the Australian label re-imagines classic pieces in slow-released capsule collections made from sustainably-sourced fabrics. The brand’s mission is to produce less but offer well-fitted everyday staples that work for you.

product image

Esse Studios Ssense Exclusive white cotton short-sleeve shirt

product image

Esse Studios high-waisted Bermuda stretch shorts

product image

Esse Studios pocket-detailed cotton-poplin shirt

product image

Esse Studios ribbed cotton maxiskirtLow Classic

Based in Seoul, Low Classic is designed and founded by Myoungsin Lee, who approaches fashion design with a back-to-basics philosophy. She offers everyday pieces like blazers, knits, belted trousers, and shirting with a utilitarian aesthetic—no embellishments or fussy fabrics. Each season brings an elegant and modern take on contemporary minimalism as Lee marries straightforward suiting traditions with innovative design.

product image

Low Classic belted cotton-blend gabardine trench coat

product image

Low Classic single-breasted blazer

product image

Low Classic metallic crepe de Chine top

product image

Low Classic pleated crepe knee-length shortsPhoto: Courtesy of House of DagmarHouse of Dagmar

Swedish contemporary brand House of Dagmar, part of the Stockholm Fashion Week calendar, applies a thoughtful approach in designing their essential wardrobe staples. In fact, the spring 2021 collection is made of 100% sustainable materials and certified fabrics. You might shop House of Dagmar for their mindful practices and contemporary price point, but also, for the Scandi-spin they put on everyday wardrobe essentials—they’re just as cool as you would expect.

product image

Good Choice Mazzy round-neck sweater, new season

product image

Good Choice Stina dress, new season

product image

Good Choice Malou blazer, new season

product image

Good Choice Alba denim trousers, new season
  1. Homepage
  2. Lifestyle