This year marked
Watch’s fifth anniversary and this period of half a decade, the dominance of the company in the
segment has shot through the roof. So much so, that in the next three months, the lifetime
shipments will reach 100 million units, says the latest report by Canalys.
According to a report by the market analyst firm, in the first quarter of 2020, Apple has continued to lead the global smartwatch market despite witnessing an annual decline of 13%. In this period. The Cupertino-based tech giant shipped 5.2 million units of Apple Watch and was able to capture a 36.3% market share. The report also adds that the WatchOS has gained 4 million new active users, which has brought the total installed base to an estimated 70 million during the quarter.
As per the report, the slow performance of the Apple Watch in Europe and North America was caused due to the fact that AIrPos were considered as a ‘must-have’ accessory. This was, however, balanced because of strong overseas demand for smartwatches as Apple even managed to capture “the greatest number of new users as it got a boost from its latest carrier partnerships in Southeast Asia and Latin America.
“As Android smartphone vendors in emerging markets face rising competition from challengers such as
, the Apple Watch is locking in an increasing portion of the iOS base there, offering greater assurance of future iPhone upgrades,” said Canalys analyst Vincent Thielke.
Global smartwatch shipments grew 12% annually from 12.7 million units in Q1 2019 to 14.3 million in Q1 2020.
After Apple, the second-highest shipments were recorded by Huawei that also is said to have gained a record number of new users in the first quarter of 2020. The company recorded an annual growth of 113% and increased its market share to 14.9%.
Samsung and Garmin too witnessed an annual growth of 46% and 39% in this time period and as per the report increased the sell-in to the markets in Europe and North America. The fifth spot was captured by Google-owned Fitbit that shipped 0.9 million units off smartwatches in the first quarter of 202 and secured a 6.2% market share.